What is Digital Asset Management (DAM)?


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“Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include photos, music, videos, animations, podcasts and other multimedia content.”

Join Jonathan Gourlay from TechTarget for a robust breakdown of what exactly DAM is and why it is so crucial to understand the strategy behind software that saves your organization time and money. Jonathan provides interesting use case examples to further inform your business approach.

“Use cases:

Anyone who needs to optimize digital asset workflows needs a digital asset management system. Marketers can grow their brands and increase brand consistency with a DAM system. Designers can use DAM to optimize their workflows by being able to quickly search for files and repurpose assets. Sales teams can have up-to-date materials and resources anytime and anywhere. Agencies can use DAM to keep all of their creative files organized, enabling for faster turnaround times. And distributors can optimize their delivery process”